Religious sites/assets are reacquiring pre-eminence, partly in the role of mainsprings for local development: they are privileged witnesses to collective memory and depositories for symbolic, historical, cultural and spiritual values that they have contributed towards forging. These are essential keys for interpreting “places” and their evolution, as well as for studying their various facets and nuances in greater detail. In full knowledge of this, we are presenting here a study on the subject of cultural (and religious) itineraries as a determining element in territorial conservation and as an instrument for: a) promoting a type of tourism that is sustainable, alternative and aware, in which the approach towards “exploitation” changes (con...